Technical specifications for Online Advertising


1. Providing

For a unique mapping please mention the following information when providing your material:

  • Customer name
  • Name of campaign
  • Booking period
  • Placing and quantity of ad impressions
  • Advertising format



  • Standard ad formats: 3 working days before start of runtime
  • Special ad formats: 5 working days before start of runtime
  • Delivery Address: or
  • Please provide material as zip file or download link (large amount of data such as Video / Streaming)

2. General Conditions

  • top agrar reserves the right to release each artwork in a single case decision. Advertising media that interfere with the use of the pages may be rejected.

 Manipulation caused by JavaScript

  • Subsequent manipulation of the DOM content with JavaScript is not allowed.


  • Click-URLs may not contain spaces

3. Banner formats website

  • Images (jpeg, gif, animated gif)
  • HTML5
  • 3rd-Party-Redirects

3.1. Image

Images can be delivered in jpeg, gif or animated gif format. The maximum file size is each 50 kb. Please deliver two files for wallpaper and hockey stick format. Only images in RGB color mode can be processed.

3.2. HTML5

  • All HTML5 formats have to be created according to specifications of DoubleClick for Publishers (DfP)
  • All components must be part of a zip file. For wallpaper and hockey stick formats please provide two components in each a single zip file.
  • Linkage must be included!
  • The HTML5 package or the total size of the extracted file may not succeed 1000 kb.
  • All externally integrated assets, scripts and images must be delivered via SSL / HTTPS.
  • The guidelines for size and the guidelines for ClickTags must be respected. The latest versions for implementation with detailed specifications are obtainable on and
  • HTML5 files are being delivered in SafeFrame modus. Banners may not play any sound without clear user interaction (mouseover, etc.)

Maximum file size

Initial load ~ 200 kb; Polite load ~ 400 kb

3.3. 3rd-Party-Redirects

 HTML5 banners may be delivered as 3rd-Party-Redirect code or as a zip file. All other terms and conditions correspond to HTML5 format conditions.

 3.4. Native Advertising / Online Advertorial

  • Image with maximum resolution, trimmed size 300x200 px (w x h)
  • Text: 2000 characters / max. A4 sized
  • Further images or videos can be included

4. Banner formats newsletter

  • Images (jpeg, gif, animated gif)
  • Impression tracking possible

5. Video Website


 Please find examples of banner placings on

Leaderboard 728 x90

Billboard 970x 250

Medium Rectangle 300 x 250

"Videoformat" 620 x 465

Skyscraper 160 x 600 px (sticky -> when scrolling, the banner remains at the right margin in the visible area)

HalfPage-Ad 300 x 600 (sticky -> when scrolling, the banner remains at the right margin in the visible area)